Booth Hall Passageway - Gemma Flowers

Gemma Flowers is an award-winning designer with a background in graphic design. A graduate of Hereford College of Arts, she found her passion in creating hand lettering using quotes, lyrics and words that speak to her personally, to produce artwork that connects with others.

Working under The Lucky Type, Gemma's hand lettering has been featured in international design magazine IdN, on Scroobius Pip's body for his music video "You Will See Me" and has most recently been published in Slanted Publisher's book "Yearbook of Lettering".

After creating The Beefy Boys' blackboard in their flagship restaurant, this will be Gemma's second mural and she is looking forward to bringing a little colour to Hereford's city centre. Her new commission will use her trademark lettering and draw on the history of the Booth Hall Hotel and its former landlord Tom Winter.

Final design by Gemma Flowers for the Booth Hall - From now on it will be spring

Artist's impression for Booth Hall Passageway

The artwork will be installed in February 2024.

Find out more about Gemma Flowers