Festival and Events Discretionary Grant

This is a one off discretionary grant to support regular festivals and events hosted in Herefordshire. The grant recognises that festivals and events play a substantial social and economic role in Herefordshire and that Covid-19 has had a large impact on these events throughout 2020 and 2021. The grant is to assist these festivals and events with their long term sustainability by offering a discretionary grant to support the next event, held before 31 December 2022.

To be eligible for funding, an event must have:

  • Previously been attended by over 500 unique attendees the last time it was held (use the last event held between 17 September 2018 and 1 March 2020 where possible)
  • The event must have previously taken place between 17 September 2018 and 16 September 2021 and
  • Another event is scheduled to be held between 17 September 2021 and 31 December 2022.

The Festival and Events Discretionary Grant will be reviewed at noon on Monday 1 November 2021. You are advised to make an application before this date and time, as the scheme may close after this date if demand for the grant exceeds the available funds.

Further eligibility requirements

A one off grant will be made in accordance with the following criteria:

  • Applicant organisations need to be either a business (company, sole trader, partnership or LLPs), a registered charity, a community interest company, a co-operative society (previously IPS), a community benefit society (CBS) or a town/parish council. Unincorporated associations (including constituted community groups) will be able to apply through one of the above eligible organisations, if they are an active partner of the event
  • Applicants should be the event organiser except as above where the event organiser is an unincorporated association (see above)
  • Events must be held in Herefordshire and all members of public must be able to attend (via a reasonable charge if necessary) at all times
  • The previous event held on or before 16 September 2021 must have had costs of £5,000 or more to operate
  • Applicant organisations must meet two or more of the following requirements in their past financial year - turnover: not more than £10.2 million, balance sheet total: not more than 5.1 million, number of employees: a headcount of staff of less than 50
  • Applicant organisations (event organisers) can apply for no more than two events/grants per organisation
  • Event organisers who hold more than one event per year will be able to apply for two events providing that each is materially different. For example an event organiser holding a food festival would not be supported if holding another food festival but would be supported if they held a walking festival or arts fair

Circumstances that are not eligible include

  • Events than cannot evidence that they have 500 or more unique attendees
  • Events that have not taken place between 17 September 2018 and 16 September 2021
  • Events where a subsequent event will not be held between 17 September 2021 and 31 December 2022
  • Private events or events which restrict attendance to particular groups are not eligible
  • The following types of event are excluded:
    • Award ceremonies
    • Business expos or trade fairs
    • Wedding fairs
    • School or village fetes
    • Regular street markets, auctions, car boot sales, or agricultural markets
    • Sports matches, race meetings or sporting competitions
  • Applicant organisations that are not trading including those in administration, are insolvent, or where a striking-off notice has been made
  • Applicant organisations that have received more than 1,000,000 Euros of state aid in the last financial year and the two financial years before it
  • Applicant organisations whose main activities (above 50%) are in fishery aquaculture, forestry, horticulture and primary production and processing of agricultural products
  • Public or precept authorities (except town and parish councils), doctors or dentist surgeries or other similar health centres or premises, quarries or other mineral extraction, schools, car parks or other parking spaces, renewable energy generation or other energy installations, national chains or similar organisations
  • Applicants that have owners, directors or trustees in common with other organisations applying or have received funding from this grant or any other Covid-19 grant for the same period, will generally be considered ineligible

Grant award levels

  • Events or festivals able to evidence 500 - 1000 unique attendees will receive a £5,000 grant payment
  • Events and festivals providing strong evidence of between 1001 and 5,000 unique attendees will receive a £10,000 grant payment
  • Events and festivals providing robust and verifiable evidence of over 5,000 unique attendees a grant payment of £10,000 to £50,000. Grants will be awarded dependent upon the number of attendees, the need for funding demonstrated and the evidenced commitment to run the next events

Please see the frequently asked questions for details of the evidence requirements for the number of attendees. Applicant organisations (event organisers) will not be awarded more than two grants. Applicants have discretion on how the funds are spent to support the next event.

How to apply

Apply online for the Festival and Events Discretionary Grant

Please review all online information and the application form, which contains further guidance next to each question, before preparing and submitting your final application. Please do not make two separate applications. If you are applying for two events, there is the facility to make an application for both events within a single application form.

The application form requires standard information about the event and the applying organisation including:

  • Name and address of applying organisation
  • Organisation registration numbers (Company Reference Number/Unique Taxpayer Reference Number)
  • Number of employees
  • Date organisation was established
  • Cumulative total of previous funding organisation received under all Covid-19 grant schemes
  • Title and main purpose of the event
  • Dates previous and future events were held and will be held
  • Operating costs of the previous event
  • Duration and details of the events
  • List of event partners
  • Other event funding applied for
  • Number of attendees at the last event (pre-Covid-19 restrictions where possible)

You will need to upload the following electronic evidence for both events at the end of the form:

  • A bank statement demonstrating that the applicant organisation was trading for a four week period up to and including 17 September 2021 (please redact the account number and sort code)
  • Suitable evidence that the event(s) for which discretionary support was held during the period of 17 September 2018 to 16 September 2021. Examples include:
    • Press cuttings or online social media following the event
    • Event programmes or PR which demonstrates the event was held
    • Event photographs
    • Please include evidence of the duration of the event
  • Evidence that an event(s) for which discretionary support will also be held between 17 September 2021 and 31 December 2022. Examples of evidence:
    • PR, social media or other event publicity
    • Orders/deposits made relating to the event
    • Minutes of the event organisers
  • Evidence of the number of unique attendees at the previous event
    • Please use the last event held between 17 September 2018 and 1 March 2020, if an event did not occur in this period, use the last event held on or before 16 September 2022.
    • Suitable evidence could include:
      • Ticket sales adjusted for no-shows using an appropriate method
      • Attendee counts from entrance points, adjusted for double counting and those that may have re-entered and other factors that would lead to over counting/estimations
    • Those seeking higher awards for events attended by 1000+ or 5000+ unique attendees will need to provide stronger evidence of attendee numbers including over counting/estimations adjustments
    • The frequently asked questions provide more detail around evidencing the number of attendees and adjustments for over counting/estimations

After your application is received

After correctly submitting your application, you will be presented with a confirmation page that includes your reference number and this will also be emailed to you. Please make a record of this reference number and quote it if you need to contact us. If you do not receive this email with your reference number, please contact us within 48 hours of submitting your application.

On receiving your form we will review the application to ensure that the eligibility criteria is met. If your application is not eligible then we will contact you by email.

If your application is eligible, we will carry out proportionate pre and post payment checks that include reviewing the information and evidence submitted with the application and data held by other agencies.

You will be informed of the grant award by email. Payments will be made by BACS and we will contact you for your bank details before making the final pre-payment checks.

You must notify us if the business no longer meets the eligibility criteria at any point, for example if the business becomes insolvent or stops trading.

Due to the anticipated number of applications for the grant, please wait 25 working days after submitting your application before contacting us.

If a grant is awarded, you must provide post payment information to the council, this includes providing evidence that an event was hosted by 31 December 2022 and the number of unique attendees at this event. If you do not provide satisfactory evidence on request, we will claw back the grant funding.

Frequently asked questions

Before contacting us with a question, please review the frequently asked questions.

If you still have any queries please complete our contact form. If you need to speak to us by phone please use the form to explain what you need to discuss and request a call back. We aim to respond to enquiries within 48 hours (working days only).

Fraud statement

By completing the application or accepting the grant payment, you are confirming that you are eligible for the grant. If your eligibility circumstances change after making an application or receiving this funding, you must notify us immediately.

Herefordshire Council will not accept deliberate manipulation or fraud, and any instances will be actively investigated. Any business who falsifies their records or dishonestly provides inaccurate information to gain grant money will face prosecution. The council reserves the right to recoup funds and claw back any grants paid in error.

The council reserves the right to close the scheme or vary funding awards at any point.

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