Herefordshire Council urges drivers to ‘Speed Down, Save Lives’
This week is National Road Safety Week, organised by the national road safety charity Brake. This year's campaign encourages everyone to be more aware of their speed and slow down. In the UK speeding is still a major problem. It causes needless collisions, untold suffering and stops people living safe and healthy lives.
Over the last ten years, Herefordshire saw an overall decrease in serious road accidents across the county, however in the last two years, these number have started to rise. Research suggests that if the speed of traffic is reduced by just 1mph, there would be a 5% reduction in casualties. Drivers who reduce their speed will also save money by using their car more efficiently.
Councillor Barry Durkin, Cabinet Member for Transport and Roads, said:
“The increase in serious road accidents across the county is a concern. As early nights and cold temperatures begin, driving conditions get more difficult. There are also more cars on our roads, so it's more important than ever for people to be more aware of the speed they are travelling and the impact this can have.”
Herefordshire Council is part of West Mercia Police’s Safer Roads Partnership and together we deliver education, enforcement and engineering to help improve the county’s roads. Ongoing road maintenance and road improvement works help to maintain our roads to a safe standard, such as the recent Challenge Fund works which have improved road surfaces on our key routes.
Herefordshire Council also provides a range of activities to help people stay safe on the roads, including the Be Bright, Be Seen campaign, cycle training for children and adults, and urban driving courses for HGV drivers, however we all need to play our part in making Herefordshire a safer county.
Please help everyone stay safe this winter by being speed aware, and drive appropriately for the weather conditions. Follow @HfdsStreets on Twitter for the latest winter road updates, including gritting.