This year's theme, Connecting Generations, highlights how the experiences, knowledge and stories of older adults help inspire and support younger generations.

Taking place from Friday 25 September to Friday 2 October, Positive Ageing Week celebrates the positive contribution older people make to society, challenges stereotypes around ageing and encourages people to stay healthy, active and connected throughout later life.

Active Herefordshire and Worcestershire, Age UK North Worcestershire, Age UK Wyvern, Herefordshire Council and Worcestershire County Council are joining forces to showcase inspirational stories from across both counties and are encouraging local organisations, community groups and residents to take part.

Throughout the week, partner organisations will be sharing stories of inspirational older people from across both counties and encouraging others to get involved.

Any group or organisation that wants to take part can download a locally produced toolkit with information, images and social media from the Active Herefordshire and Worcestershire website.

Stephen Brewster, CEO of Active Herefordshire and Worcestershire, said:

“We are delighted to once again be coming together to celebrate Positive Ageing Week.

"Both Herefordshire and Worcestershire have ageing populations, and this week recognises the important contribution older people make to our communities every day.

"If you have an inspiring story to share, or work with older people who do, we'd love to hear from you. You can support the campaign using #PositiveAgeingWeek2026 and by downloading the campaign toolkit."

Caroline Savage, Social Inclusion Service Manager at Age UK Wyvern, said:

“Positive Aging Week is a great opportunity to celebrate the value older people bring to our communities and the importance of connecting generations.

"At Age UK Wyvern, our activities and groups create opportunities for people to share experiences, skills and stories, building connections that benefit everyone.”

Zoe Clifford, Director of Public Health at Herefordshire Council added:

“Positive Ageing Week is a wonderful opportunity to celebrate the experience, knowledge and contribution of older people across Herefordshire and Worcestershire.

“This year’s theme of Connecting Generations reminds us that we all have something to learn from each other, and that strong communities are built when people of all ages have the opportunity to connect, participate and thrive”.

Staying active later in life helps people maintain their independence, confidence and wellbeing. Regular movement can reduce the risk of falls and frailty while improving both physical and mental health.

Find out more about healthy lifestyles in Herefordshire on the Talk Community Directory

Further supporting information and the Positive Ageing Week toolkit are available on the Active Herefordshire and Worcestershire website.