Love local

As we begin 2022, it’s more important than ever before that we all show a strong commitment to support all things local. From our amazing new restaurants and bars that are springing up to the wonderful independent stores in our market towns there’s a lot to help you fall in love with Herefordshire again.

We are lucky to have so many wonderful local businesses and by supporting our local retailers, businesses and community groups we can help to make sure our high streets can thrive into the future

We have launched Shop Local, your opportunity to apply for a prepaid card loaded with £15 to spend with local businesses in Herefordshire.

The aim of the scheme is simple - to get us all back out supporting our local businesses and retailers as they emerge from the limitations of the last 18 months.

By keeping spending local we can help our local communities survive and thrive.

The card must be used in Herefordshire. That way we can all help our great county and its local and independent retailers, producers and traders bounce back from the pandemic and ensure our retail, hospitality, cultural and leisure sectors continue to thrive.

All businesses that accept Mastercard will be able to accept the Shop Local prepaid card.

Shop Local prepaid card with text Apply now for your free £15 to spend locally .Shop Local

As part of our support we’ve launched the LoyalFree Herefordshire app, in partnership with award winning provider, LoyalFree, to help support economic recovery in the county, by encouraging people to stay, shop and spend locally across our historic market towns and villages.  

The free app offers both Herefordshire residents and visitors the chance to love local by offering exclusive discounts, deals and loyalty schemes from independent retailers across the county. It also includes some fantastic trails, to encourage more people to visit every corner of Herefordshire, including walking and cycling, art galleries, gardens, castles and even dog friendly coffee shops. If that’s not enough, there’s also a local events section, to help everyone Love local in Herefordshire.

Don't miss out - get the app now from your AppStore.

LoyalFree Herefordshire Download the app