High Quality: We value quality in what we do and how we do it. We believe our work gives people memorable experiences and a sense of pride in their achievements. We take pride in our work and value the respect of others for what we do.
Creativity and Innovation: We love being inspired and being inspirational for others. We believe arts and media can encourage and enable people to express their own creativity. We enjoy pushing boundaries, experimenting and taking risks as a way of learning and discovering new experineces.
Diversity and Equality: We value everyone's right to have a voice and to participate in society. We believe in involving people in decision-making and getting diverse people's views represented and heard. We support social justice and empowerment for those who experience prejudice and discrimination.
Fun: We want to have fun and to be fun for other people. We believe in injecting energy and passion into what we do and making life interesting and exciting for everyone.
People first: We believe in being grounded, approachable and
human scale. We recognise and appreciate each other and sharing
our knowledge and experience.
The Rural Media's Aims:
• To enable rural communities to learn about and use media by pariticipating in practicalmeadia education activities
• To create and disseminate high quality media
communications and educational resources
The Rural Media's Values:

