Work on the crossing is to start on March 3 2010 and will be completed by April 13, 2010.
The requirement for the crossing was part of planning conditions for the independent living Rose Garden development on Ledbury Road and the developer will fund the works.
Consultations have been held with residents at the Rose Garden and adjoining properties and their views have been taken on board in deciding the position of the crossing which will be sited between the Express petrol station and the entrance to Highgrove Bank to best meet the needs of pedestrians.
Councillor Brian Wilcox, Herefordshire Council’s cabinet member for highways and transportation, said: “When planning permission was agreed for the Rose Garden scheme, it was felt a pedestrian crossing was essential to allow residents to safely cross the busy A438.
“I am pleased work is now due to start on the crossing and I’m sure all residents in the area will benefit greatly,” he added.
Mark Thomas, service director for Amey, said: “I would urge all motorists who use this road to bear with us while these essential works are carried out and can assure them that disruption will be kept to a minimum.”