Herefordshire Council has been encouraging cyclists in Leominster to make sure they are safe and can be seen on the county's roads.
Members of the council's integrated transport team were in Leominster on Friday, November 14, and visited the town's junior school and Minster College.
They also held a roadshow in Corn Square between 10am and noon and then visited a number of businesses in the town.
Cyclists were offered free high visibility vests, puncture repair kits, fluorescent bands and cycle lights, as part of the council's initiative to encourage cyclists to continue using their bikes throughout the winter months because it is a great way to stay active when other sports and leisure activities may be difficult to access.
The roadshow also went to Leominster businesses.
Councillor Brian Wilcox, Herefordshire Council's cabinet member for highways and transportation said: "Cycling throughout the county has already risen by 10 per cent over the past five years and I'm sure this figure will continue to increase as people seek to save on fuel costs as well as recognising the health benefits of getting on their bikes.
"We need to ensure the rising number of cyclists on the county's roads are safe and can also be seen, especially during the dark winter evenings, and these roadshows allowed us to target school pupils, the general public and employees and offer them a range of items to ensure they are more visible as well as advice on keeping their bikes maintained.
"There are various schemes available for people wishing to cycle to work such as a subsidised cycle purchase scheme.
"Anyone who wants to start cycling to work can also take advantage of free adult cycle training which not only offers people advice on improving their road sense but can also suggest suitable routes for people to take.
"Anyone wanting more information on either of these schemes should contact our Sustainable Travel unit on 01432 260514 for more details," he added.