Gumdrop......Arrives In Hereford!
Hereford is now 'in the pink' with the arrival of an innovative new chewing gum recycling product called Gumdrop.
Herefordshire Council, Safer Herefordshire and Amey are delighted to announce that Herefordshire is one of only twelve areas in the UK selected by Keep Britain Tidy to participate in the 2010 Chewing Gum Campaign.
The campaign, which runs from Wednesday 18th August to Wednesday 15th September, aims to encourage people to correctly dispose of their chewing gum or face an £80 fine. During the four week campaign, chewing gum waste will be removed from 10 locations across Hereford City Centre, including Eign Street Underpass, Hereford Railway Station and Commercial Road.
To launch the campaign an event was held in High Town Hereford on Wednesday 18th August and offered something for everybody from live music with Sunshine Radio, face painting and a fantastic competition to win a free hot air balloon flight.
As part of the initiative to encourage residents to correctly dispose of their chewing gum waste, Herefordshire is also proud to have been chosen as only the second location in the country to trial an innovative new recycling product called Gumdrop.
Gumdrop allows chewing gum to be recycled instead of being dropped on the floor or in a bin. When the Gumdrop is full it's taken away and the whole thing is recycled into a number of different items including mobile phone covers, children's toys, car tyres and more Gumdrops.
Cllr John Jarvis, Chair of Safer Herefordshire said: "Although chewing gum litter isn't a significant problem in our county, it is imperative that we all do our bit to correctly dispose of our gum. This is why Gumdrop is such an exciting new proposition. Not only does it allow us to dispose of our gum litter, but also to recycle it into everyday items, which helps us to continue working towards a cleaner and greener Herefordshire".
He added: "With statistics revealing that it costs the Government approximately £150 million a year to remove 3.5 billion pieces of irresponsibly disposed of gum in the UK, it is important for Herefordshire Council to take positive steps towards helping reduce this amount. This is why we are so delighted to be working with Keep Britain Tidy and Gumdrop and look forward to a successful campaign".
Rebecca Joinson, spokesperson for Keep Britain Tidy's Chewing Gum Action Group said: "This year we are hoping more people than ever will take the campaign message to heart and think more seriously about how they dispose of their chewing gum. By continuing to drive awareness of the negative effects that littered gum can have, we hope to help create a cleaner environment for everyone to enjoy".
The Gumdrop trial will run for 6 months, so don't forget to look out for the pink Gumdrop bins at the following locations across Hereford and remember………
Don't just drop it - Gumdrop it!
- High Town (Outside HSBC)
- Widemarsh Street (At the junction with Bewell Street)
- Commercial Street (Outside McDonalds)
- Hereford Railway Station
- Hereford Bus Station
For further information on the Gumdrop Campaign call Safer Herefordshire on 01432 383523 or E-Mail Sharon Amery (Marketing Officer) on samery@herefordshire.gov.uk.

