Rai Fashions Ltd t/a J-Mart Warehouse

A local company and its director have been fined £3,000 and ordered to pay nearly £1,000 in costs after a misleading advert appeared in a local newspaper.

Mr Tarminda Rai, one of the directors of Rai Fashions Ltd, trading as J-Mart Warehouse, with outlets in Widemarsh Street, Hereford, as well as Leominster and Kington, pleaded guilty to three charges of giving misleading price indications when he appeared at Hereford magistrates court on Friday, July 25.

The company was behind a two-page advert which appeared in October last year, which claimed the 26 fireworks featured in the advert were being sold at half price.

However, magistrates heard that the higher prices had never been charged and that the so-called half prices were merely the normal retail prices other shops in Hereford were selling them at.

Rai was fined £600 and the company was fined £2,400 and ordered to pay £907 costs.